Content Marketing
Content Marketing Agency
One of the most important parts of your website is your content. Content Marketing involves the creation and distribution of content with the aim of both attracting customers to your website and retaining them.
Content should be engaging and informative but not overloading. Constantly creating and updating content allows you to engage with your target audience and will prevent you from being left behind by your competitors.
?
The more engaging and interesting your content is, the more people are going to want to talk about it and share it with others. It should be reflected onsite, blogging and social media.
What is Content Marketing?
Your content should be written for people and not search engines.
By supplying customers and potential customers with valuable and informative information you are much more likely to be rewarded with their business. Whereas spamming people with huge amounts of worthless content will only put them off.
?
Search engines crawl the content on your pages for keywords in order to understand what your website is all about.
For example, if your business was all about fresh fruit your first thought might be to simply write ‘fresh fruit’ all over it in order to really send a message to those search engine crawlers. However this would prove ineffective in two ways:
- No one consumer will engage with such repetitive content
- Search engines will assume your site is full of spam content
Content marketing engages and converts potential customers into new customers, whilst also improving your presence in search engines. It’s an ongoing process that requires a important investment of time.
What are the Benefits?
- Produce content that attracts readers, links and shares; all it takes is one person to like and share your content and it can quickly be spread and seen by many.
- Engaging social media will increase followers and brand recognition amongst the online community.
- Improved visibility in search rankings.
- Retain customers who keep coming back for new content.
Why Choose Us?
We understand the balance of optimising keyword performances within content so that it sends the message you want and improves your SEO results.
Our expert team of copywriters are skilful at producing the sort of high quality content that will interact with your clients. This could writing blog posts, press releases, or social media updates, we know how to write content that will attract your target audience.
People don't want to be bombarded with adverts; they want information that is valuable and helpful.
We regularly update our blog with company news, Google updates as well as more general SEO news to keep our customers engaged and also because we enjoy doing it!
If you would like to speak to us about our SEO services then please give us a call on 0115 921 4636 or use our contact form.